The original mobile media, radio is timely, can be deployed quickly and is a powerful driver of promotional events.  It can be quite targeted, builds frequency, is often more affordable than other media and is adapting to the digitial world with online streaming and internet radio.  We plan, negotiate and execute radio campaigns nationally and across all spot markets large or small that reach the right people, at the right time, the right number of times.  Our radio campaigns minimize waste and reach your target audience when they are most highly attuned.

We deliver:

• Analysis of market ratings and all applicable syndicated research via Arbitron, Scarborough, Media Audit, Mediamark Research (MRI), Radar, etc.
• Development of custom ratings using respondent-level data which provides true GRP levels based on your custom geography (based on counties or zips codes) and demographics (ethnicities, age, income, education levels, working status, etc)
• For non-rated metros, we closely examine the County Coverage analysis
• Market-by-market specialists with developed relationships with stations and ownership groups
• Reach and frequency analysis
• Prioritization of networks, formats, personalities and dayparts
• CPM forecasts
• GRP forecasts
• Highly negotiated rates
• Trafficking of all ad materials
• Negotiation of meaningful value-added opportunities
• Post-buy reports