Print advertising can work brilliantly or fail miserably.  At T2 Media we are experts in assessing how your target customers prefer to receive messages, if print is the right solution, and if so which publications will get the message to readers who will respond. 

Advertising in the newspaper works for many people in business.  Despite declining circulation figures and increasing ad rates, newspapers still reach large audiences, daily.  Newspapers are considered the PRIMARY advertising medium by most successful retailers.  
 

We deliver:

• Research on your demographic media consumption habits in print including sections read
• Selection of prioritized print vehicles
• Integration of how print works with other media
• Recommendation on creative units and ways to break-through the clutter
• Detailed CPM forecasts
• Geographic media mapping
• Media plans showing negotiated savings, impressions and CPM
• Thorough circulation analysis, including trends and audit statements
• Post-buy reports and tear sheets