Tuesday, 07 Sep 2010
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Magazine Advertising PDF Print E-mail

Did you know that magazines are one of the most engaging and trusted media?  Magazines also have a strong drive to the web for purchase intent and can often initiate word-of-mouth.  Readership has grown over the past 5 years, including the 18-34 year old segment, and average paid subscriptions reached nearly 300 million.  There is still a lot of smart money being spent on magazines.  You need the right agency partner to guide you through the selection and negotiating process.

Magazine Advertising


We deliver:

  • Research on your demographic media consumption habits in print including sections read
  • Thorough circulation anaylysis, including review of all audit and publishers sworn statements
  • Recommended integration with other advertising and marketing channels
  • Analysis of paid, qualifiied, public-place, newwstand and subscription circulation
  • Incorporation of MRI and Vista readership data
  • Media plans showing negotiated savings, impressions and CPM
  • Strong rate negotiations
  • Preferred positioning
  • Meaningful added-value
  • Post-buy reports and tear sheets